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Aadhya & Manasi
Challenge:
No one's heard of Rieker. If they have, they think it's an old-person's brand.
Insight:
Rieker offers high-quality shock-absorbent shoes.
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Solution:
Establish Rieker's shock-absorbent feature by creating buzz-worthy ads that drive attention.
Social Media
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PR-Worthy Stunt
Rieker hires actors to dress in branded clothing and creepily smile whilst on famous roller-coaster rides across the UK. Rieker will then share images of these incidents on their socials and collaborate with tabloids to create further buzz.
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